The brief:

 

C'est Design was asked to come up with a brand name, logo design, and sales materials for luxury home projects in Wisdom Valley, next to Rugby School Thailand.

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Our creative solution:

 

Wisdom FiRST, a house in the Wisdom Valley and just a few minutes' walk to Rugby School Thailand, was derived from the concept of a house in the Wisdom Valley merged with the concept of Friends & Family in RST (Rugby School Thailand).   

 

Our brand identity designed in the form of a W with the numeral 1 inserted within. We use the blue of Rugby School as our brand color and highlight the spectrum, which represents the thriving community in Wisdom Valley property.   

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C'est Design was given the opportunity to handle all media, including the Concept, Logo, Sales Kit & Brochure, Website Design, and Movie Teaser.