C'est Design had the esteemed opportunity to craft a brand communication film for Brand TBY,

a testament to its 27-year legacy. 

 

This project began with an in-depth workshop, where we conducted customer interviews to delve into the brand's core. These insights led to a unique narrative approach, allowing customers themselves to share their stories. This personalized storytelling method effectively conveyed the 'Why' – the driving force behind TBY's enduring presence and success in the Thai jeans market.