The brief:

 

Khun Toon, the owner of the brand, wanted to change the image of “Minisize Me” to become a natural, chemical-free and represent a signature of bonding love between mother and child.

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Our creative solution:

 

We recreated the brand image to be more gentle and more natural by designing a new identity that presents cotton flower, weaving from mother to child and introducing a new tagline in accordance with the customer's strategy.