2017   |   Brand identity, Character design

The brief:

How could we differentiate a brand of automatic juicer machines? This brand wanted to fill the cup with not only juice from imported oranges, but also a hefty amount of playful mischief into “CUP C.” Vitamin C was filled to the brim of these handful sizable C cups. (Hint: they insinuated ladies’ chest size.) Also, a character with the owner’s likeness was a must-have as well.

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Our creative solution:

The designs, be the identity, website, and animation, all possessed mischievous and funny elements. Its main character, “Nong C,” was the one bringing the naughtiness in sharp contrast to other competitors in the market.